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White Plus 2015

Reflect luminescence.
Reveal fairness.

Intensive Brightening Serum

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*Source: NPD BeautyTrends France, skin care products sold in perfumeries, luxury brands, sales in value and units in 2012.

Innovation technology

A breakthrough whitening technology

Laboratories have discovered that the skin is like a mirror, made up of millions of “micro-mirrors” that
reflect light for a translucent, fair and luminescent skin.

Surface layerReflect ultimate translucency

Hyaluronic acid* and glycerol
of plant origin help to improve skin
hydration** to revive the reflecting
capacity of keratinocytes.

* Only for the serum. ** In vitro tests

Middle layerReveal absolute even, fair skin

Sandspurry extract, reinforced
by alchemilla extract, targets
the core of melanin biogenesis
and helps to regulate melanin
production and to diminish dark spots**.

** In vitro tests

Deep layerRevive healthy-looking,
rosy luminescence

Ginkgo biloba extract helps
to preserve blood microcirculation**
and to reduce a yellowish skin tone.

** In vitro tests

Sandspurry

Plant Science

A unique whitening complex

UV rays, pollution, air conditioning…
The skin loses its capacity to reflect light and reflects skin problems!
Clarins Laboratories developed this unique hydrating whitening complex
to revive all of the skin's reflecting micro-mirrors.

An efficient complex bursting with…

  • The whitening power from the sandspurry extract
  • targets the core of melanin biogenesis for a fair skin
  • helps diminish dark spots
-0
%
-61

expression of a key gene
involved in melanin production.*

Without sandspurry extract
With sandspurry extract
Hyaluronic Acid

Exceptional results

Unique efficiency

With this innovative hydrating whitening line, certified as Quasi-Drug under Japan National regulations, Asian women achieve the desire** of:

  • ultimate transparency
  • absolute fair skin
  • healthy-looking, rosy luminescence
  • hydrated, dewy skin
Intensive Brightening Serum

Its unique texture glides on like a smooth caress and instantly blends into the skin for ultimate translucency, absolute even, fair skin and healthy-looking
rosy luminescence.
In addition, it helps to improve the efficiency of products applied afterwards.

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Spectacular results after 4 weeks*
91%

LESS YELLOWISH
SKIN TONE*

87%

A MORE EVEN,
UNIFIED COMPLEXION

87%

IMPROVED
ROSY LUMINESCENCE

87%

CLEARER
COMPLEXION

*Satisfaction test – 53 Asian women – 4 weeks.

Brightening Hydrating Emulsions

Powered by the Trans-Luminescent Complex, these delightful milky hydrating emulsions with a fine, melting texture promote fair and dewy skin, but also radiance and well-being.
Theses brightening emulsions moisturize soften and leave skin velvety-smooth.

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A unique hydrating whitening efficiency!
+0%
+103%

of hydration 1 hour after use*.

* In vivo test - Brightening Hydrating Emulsion - 12 women - 6 hours. Skin velvety-smooth.

Smoothing Brightening
Night Cream

Wake-up with fair, clear
and dewy skin!

A rich, smooth night cream powered by the Trans-Luminescent Complex, which bathes skin in intense moisture to bring comfort and softness during the night and offer a dewy skin with an ultimate translucency upon waking.

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Spectacular results
after application*
After 2 weeks**
90%

Skin is soft

85%

Skin is smooth

85%

Skin is
comfortable

84%

SKIN IS INTENSELY
HYDRATED

82%

COMPLEXION IS
LESS YELLOWISH

85%

COMPLEXION IS
FAIRER / CLEARER

81%

COMPLEXION IS
LESS DULL

*Consumer test conducted in Asia
by an independent laboratory
on 100 Asian women – upon waking.

**Consumer test conducted in Asia by an independent
laboratory on 100 Asian women - after 2 weeks.

Skincare routine

A complete ritual
for Asian whitening needs

Discover the essentials for 24-hours of whitening to reflect a brighter you.

ROLL OVER EACH PRODUCT TO DISCOVER IT

cleansing
treatment lotions
Roll-on
serum
emulsion / night cream

Day

White Plus
Total Luminescent
Pearl-to-Cream
Brightening Cleanser

The clarifying cleanser formulated for Asian skin.

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Day

White Plus
Total Luminescent
Brightening
Soft Aqua-Milk

This clarifying lotion has been formulated to revitalise mixed Asian skin.

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Day

White Plus
Total Luminescent
Brightening
Pure-Aqua Lotion

This clarifying lotion has been formulated for restoring the balance of dry Asian skin.

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Day

White Plus
Total Luminescent
All Spots Brightening Corrector

Targeted anti-spot skin care.

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Day / Night

White Plus
Total Luminescent
Intensive Brightening
Serum

The most advanced care for an immaculate complexion.

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New

New

Day / Night

White Plus Total Luminescent
Brightening Hydrating Emulsion

A fine and melting, delicious hydrating milky emulsion which ensures radiance and well-being all day long.

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New

New

Day

White Plus Total Luminescent
Brightening Hydrating Emulsion SPF 20

A fine and melting, delicious hydrating milky emulsion which ensures radiance and well-being all day long, while protecting from UV rays and free radicals.

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New

New

Night

White Plus Total Luminescent
Smoothing Brightening Night Cream

A rich, smooth, brightening cream which bathes skin in intense moisture throughout the night,to revive its radiance and fairness in the morning and restore translucency and rosy luminescence.

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Complete your whitening regimen Discover UV Protection range > New Pack
Coming soon