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White Plus Brightening Serum

Take control of you skin’s translucency

SKIP INTRO

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  • White Plus
    Pure Translucency
  • first
    to discover
  • PROVEN EFFICACY
  • NEW SCIENTIFIC
    BREAKTHROUGH
  • WHITENING
    REGIMEN

Acerola

RM350.00

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FIRST TO DISCOVER

20 years of expertise in whitening
& knowledge of Asian skin.

Clarins’ philosophy is listening to women. With 20 years of understanding Asian women and furthering the knowledge of Asian skin, Clarins is now making advances in its whitening expertise in 2016 with a new brightening care.

Triple Intensive Brightening Action

  • Anti dark spots (prevents new spots)
  • Translucency & healthy glow
  • Fairness, brightness and evenness

Clinically proven
effectivenes

DARK SPOT
REDUCTION
-60%*
melanin production

Approved by Asian women

94%*

of women saw
an improvement
in their complexion.
  • 85%**

    Anti-dark spots

    No new spots appeared

  • 94%**

    Fairness, brightness,
    evenness


    Skin looks fairer.

  • 94%**

    Translucency
    and healthy glow


    Skin looks more translucent.

* Ex vivo test on skin explants showing the pigmentary activty of melanocytes Clinical study: photo analysis on melanin intensity (42 Asian women over 56 days).

NEW SCIENTIFIC BREAKTHROUGH

2016 innovation: identification
of a new cause of hyperpigmentation
through the MELA EXO SYSTEM

In collaboration with one of the leading research centres in the world,
Clarins Research is the first to discover the key role of the MELA EXO
SYSTEM in hyperpigmentation.

MELANIN
OVERPRODUCTION
INDUCED BY EXOSOMES
+25%*
of melanin overproduction

* Test in vitro.
** In vitro test. Melanin production under the effects of exosomes secreted by keratinocytes subjected to UV.

NEW PLANT DISCOVERY

The proven effectiveness
of acerola extracts

For the first time, Clarins Research has identified the ability of
acerola fruit extract to regulate the MELA EXO SYSTEM by inhibiting
the message contained within the exosomes, proteins which trigger
an overproduction of melanin.

EFFECT OF
ACEROLA FRUIT EXTRACT
ON MELANIN PRODUCTION
-24,5%*
of melanin overproduction

Complementary active ingredients

Specially formulated for Asian women's skin, this new serum formula incorporates acerola fruit
and seed extracts, combined with whitening plants extracts from Clarins permanent innovation.

  • Anti-dark spot action

    CONTRAST

    Acerola fruit extract

    Acerola fruit extract

    In cosmetics, acerola fruit extract is used to help reduce the overproduction of melanin.

  • Fairness, brightness, evenness

    COLOR

    Acerola fruit extract Sandspurry Lady's mantle

    Acerola fruit extract

    In cosmetics, acerola fruit extract is used to help reduce the overproduction of melanin.

    Sandspurry

    In cosmetics, red sandspurry extract is used for its action against dark spots.

    Lady's mantle

    In cosmetics, lady's mantle, in addition to its recognized astringent powers, is also capable of slowing the excessive transfer of melanin to cells in the epidermis.

  • Translucency & healthy glow

    Clarity

    Acerola seeds Sandspurry

    Acerola seeds

    In cosmetics, the extract from Acerola seed contributes to good oxygenation of the skin.

    Sandspurry

    In cosmetics, red sandspurry extract is used for its action against dark spots.

whitening regimen

Complete Whitening
Routine

95%*

of Asian women agree that it is the
perfect routine to reach a brightened,
fair and a healthy luminescent skin.

Cleansing

Day / Night

White Plus Pearl-to-Cream Brightening Cleanser

Leaves skin clear, luminous, translucent and even-toned.

RM130.00

or

treatment lotion

Day / Night

White Plus Brightening Soft Aqua-Milk

An efficacious nourishing skin brightener.

RM170.00

Day / Night

White Plus Brightening Pure Aqua Lotion

Soften, brighten and revive the skin.

RM170.00

roll on

Day / Night

White Plus All Spots Brightening Corrector

Targeted anti-spot skin care.

RM217.00

new

serum

Day / Night

Tri-Intensive Brightening Serum

Promote spotless and fair skin, with a healthy glow.

RM350.00

emulsion

Night

White Plus Brightening Hydrating Emulsion

Brightens, hydrates, protects and mattifies skin.

RM240.00

emulsion spf20

Day

Total Luminescent Brightening Hydrating Emulsion SPF 20

A clarifying emulsion formulated to hydrate, clarify and protect Asian skin.

RM260.00

night cream

Night

White Plus Smoothing Brightening Night Cream

A night cream that soothes, regenerates, and hydrates skin.

RM280.00

Complete your whitening regimen

DISCOVER UV PLUS RANGE >

*Satisfaction test – 84 Asian women – 21 days of serum + 7 days with routine (DAY: White Plus serum + White Plus Total Luminescent Brightening Pure Aqua-Lotion + WP Total Luminescent Brightening Hydrating Emulsion; NIGHT: White Plus serum + WP Total Luminescent Brightening Soft Aqua-Milk + WP Total Luminescent Smoothing Brightening Night Cream).