Beginner’s Makeup Guide: How To Choose and Apply Foundation?

Foundation is the cornerstone of every flawless look yet interestingly, it’s the one step where many women stumble. Choosing the wrong foundation shade, not setting your makeup, applying foundation before your moisturiser is fully absorbed and even applying too much foundation are some of the common reasons why your makeup looks flaky rather than flawless. While getting the right shade is a matter of trial and error that needs a sharp eye and good lighting, flaky foundation is something you can remedy if you learn how to apply foundation correctly.

The Perfect Canvas

You can’t expect paint to go on smoothly on a rough and patchy surface, so how would you expect to be able to apply foundation flawlessly on dry skin? A good skincare routine that keeps your skin hydrated and free of fine lines will help your foundation and subsequent beauty products to sit properly on your face. Don’t rely on just makeup alone to even out your skin tone, it’s best to include a skincare product that addresses these skin concerns before application of makeup even begins. Cleanse your skin, moisturise, then let the magic begin.

What Foundation Should I Use?

Foundations are not one-size-fits-all products. What works for your friend or favourite celebrity may not work for you, so it’s best to learn what your skin type needs and what your skin concerns are before you make a purchase.

Liquid foundations are generally the easiest to blend and it’s a great option for those with dry or combination skin as it provides high coverage without drying out the skin. Applying it with a wet or dry sponge yields a more natural finish while application with a foundation brush provides fuller and more even coverage. For a youthful glow and medium coverage, opt for the Everlasting Youth Fluid which makes use of Chicory and Red Jania extracts to optimise skin’s luminosity and radiance. It also comes in 6 shades so you’re sure to find the perfect one for your skin tone. For an extra radiant boost, add in a pump of Double Serum or anti-ageing serum of your choice.

If you prefer a light but buildable coverage instead, then the Skin Illusion SPF15 that comes in 20 different shades will be your skin’s ideal solution. A combination of the fluidity of a serum and the optimal amount of pigment, it bestows a fresh and silky-smooth effect while hydrating it, just like a second skin.

Powder foundations are convenient and easier to apply. Typically available in a compact case, it’s a quick on-the-go fix. However, due to its dry formulation, it’s recommended for oily skin that doesn’t have too many fine lines. It yields a lightweight, natural and matte-looking finish. For an ultra-fine powder that effectively controls shine for hours and delivers a comfortable, matte finish, the White Plus Brightening Powder Foundation SPF15 PA++ should be your go-to product. Available in 5 shades, this powder foundation helps to mattify and brighten your skin while keeping it looking natural all day.

Cushion foundations combine the convenience of powder foundations and the finish and coverage of liquid foundations. A compact that consists of a foundation-soaked sponge pad and sponge applicator, it’s one of the easiest to use as it provides buildable coverage and packs all the necessary tools into a convenient and lightweight package. It’s also perfect for foundation beginners who are still unsure of how to apply foundation flawlessly. You don’t even have to know any specific tips or tricks about how to put on foundation, simply take the sponge applicator out, gently pat it against the foundation-soaked sponge and tap away! Just starting out on your makeup journey and need something long-wearing yet hydrating? The Everlasting Cushion Foundation with SPF50 PA+++ and the serum-infused Bright Plus Brightening Cushion Foundation with SPF 50 may just be what you’re looking for. These 2-in-1 products that protect and hydrate skin while giving you the glowing, radiant complexion of your dreams. The cushion design makes it easy to apply; a few taps with the sponge applicator and you’re ready to face your day with a flawless, fresh complexion.

How To Apply Foundation

While there are thousands of videos on how to put on foundation correctly, the rule of thumb is to only apply where it’s truly necessary and to apply it bit by bit as slapping it all on immediately will result in a caked-on look. However, if you’re applying a full face of foundation, then it’s best to blend all the way down to your neck, so start applying your foundation from the centre of your face and slowly work your way outwards, blending it out as you go with your fingers.

If you’re using a beauty blender or wet/dry sponge, dot liquid foundation all over your face and go over it with the sponge, blending your way slowly outwards. Don’t rush the process as you’ll need to ensure the product is evenly distributed to avoid a cakey look.

If you’re wondering how to apply liquid foundation using a foundation brush, the process is actually similar to applying your foundation with a sponge. Simply take a little of your product onto your brush tip and blend away in buffing motions. Foundation brushes are very versatile tools, handling powder, liquid and cream foundations with ease. For powder foundation application with a foundation brush, simply swipe your brush against the powder until you get enough product, gently tap it to get the excess powder off and brush away lightly on your face. If your compact powder comes with a sponge or puff applicator, gently tap your face for a light application.

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