Make-Up Tips: How To Choose and Apply The Best Mascara For Your Lashes
Whether you believe it or not, your lashes have the ability to make or break your look. They can instantly turn your eyes from sleepy to wide-awake, and enhance a beautiful eyeshadow look for that extra pop.
A lot of makeup wearers have expressed their dissatisfaction with their mascaras - or mascaras in general. They might be too clumpy, tend to smudge or worse, have no effect whatsoever on their lashes. In truth, choosing a good mascara requires a lot of thought, just as one would do with moisturisers and other essential products.
Choosing the right formula for you
If you have oily lids, a waterproof mascara would be perfect to avoid smudges. If you have particularly sensitive eyes or prefer to have an easy wash routine, a non-waterproof one would be ideal, as well as an eye-saving investment on a product like an instant eye make-up remover. Last but not least, if you have to work long hours, juggle multiple roles and want to look great at all times, a long-lasting mascara would be the perfect sidekick.
Once you have decided on what would work best for you, you can then focus on what enhancing factor you would like to incorporate into your eye makeup routine.
Getting to the root of your problem (and lashes)
Do you have short eyelashes?
You can improve their appearance with a volumizing and lengthening mascara, like the Supra Volume Mascara. Its super pigmented colour and the volumising formula of Carnauba and Cassia flower waxes will work to add volume to your lashes. Even better is that with prolonged use of this mascara, you will be able to observe thicker lashes in just 4 weeks - thanks to Clarins’ Volume Booster complex!
Naturally long eyelashes
Those with naturally long eyelashes can benefit from the Supra Volume Mascara too, as it will coat the lashes with intense carbon-black mineral pigments that would surely catch other people’s eyes.
Uneven or thin eyelashes
On the other hand, some may have to deal with uneven or thin eyelashes. This is usually the result of harsh makeup or overuse of extensions, although some people naturally have thin eyelashes. The best way forward to fix this issue is to use a product that will not only disguise but also improve the problem. The Wonder Perfect Mascara is one such product, as this all-in-one 4D mascara lengthens, curls, defines and volumizes for that thicker and longer effect on your lashes. The beauty of this product is that it isn’t cosmetics alone, as it is formulated with the exclusive Lash Boosting Complex of Sphingony and Panthenol, which protects the lashes while promoting its growth. Rest assured, natural eyelash growth is underway and totally attainable with this product which doubles as a lash growth mascara. Its mascara brush is designed in a precise way to ensure that every single lash will not go uncoated.
Long but straight lashes
Long but straight lashes could be one of the most common problems that people face, as they claim to have tried everything but to no avail. More often than not, the issue lies not within the mascara product itself, but the extra product and technique that should accompany the mascara: an eyelash curler. Some may deem this an unnecessary accessory, but to allow for the lashes to curl and shine, it should be considered an essential product. Follow up with the Double Fix Mascara after using your eyelash curler to reinforce your curled eyelashes, giving it a longer-lasting hold.
How to apply mascara the right way
Step 1: Choose the right mascara
After following the steps mentioned above, you should be able to discern which mascara would work best in terms of both formula and consistency.
Step 2: Line your eyes with eyeliner first
It is an unspoken rule whereby the eyeliner should be drawn on first. This would allow some time for the eyeliner to dry, so you can then move on to the next step.
Step 3: Curl your eyelashes
Whether you are for eyelash curlers or not, there is no doubt that it does make a difference. It’s best not to skimp on the curler, just so your eyelashes can look the best it can. Clamp your upper lashes with the eyelash curler, before closing it and holding it for a few seconds. Repeat if necessary.
Step 4: Apply the mascara
Load your brush up with the product. Wipe any excess (if any) off the brush before coating your lashes from the roots of your lashes. Wiggle it around to ensure that every single part of your lash is coated with the pigment.
Step 5: Finish off with a top coat
As with any product, it is best to add a finishing touch. When it comes to mascara, a top coat would help to hold the lashes’ curled and volumized position. For this, we highly recommend the waterproof Double Fix Mascara, because come rain or shine, tears or smile, your lashes are guaranteed to look perfect at all times, thanks to this top coat which serves as a product sealant.
Five common mascara mistakes to avoid
1. Coating just the top
The perfect way to apply mascara is to start at the very roots of the lashes, and make your way up slowly. Avoid starting at the top, because most of the product would then sit at the top instead of at the bottom, and weigh your lashes down.
2. Swiping instead of wiggling
Another common mistake that mascara wearers often commit is swiping the product on their lashes. Get the most out of your product by wiggling the mascara wand and brush from the roots of your lashes, and in a left-to-right or zigzag motion, slowly make your way up. Repeat if necessary.
3. Using old mascara
Every mascara product has the same shelf life: six months at most. Anything longer than that will increase your risk of getting infections or adding clump to your mascara.
4. Pumping the mascara brush into the tube repeatedly
When it comes to loading the product onto your mascara brush, avoid pumping it into the tube. This will introduce air into the product, which will cause it to dry out faster. The right way to do it is to twist the wand in the tube to catch most of the pigment.
5. Not curling the lashes (or curling it at the wrong time)
As mentioned earlier, eyelash curlers do make a difference as to how curled your lashes end up. Get the most out of your mascara by curling it before applying your mascara. Remember to curl your lashes before mascara application, and not the other way round. Curling it after will risk your lashes sticking to the curler, or worse, break off halfway.
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Even basic eye make-up can be challenging for beginners. Learn how to use an eyeshadow palette, apply eyeliner & mascara here. Read more at Clarins Malaysia!