Men’s Skincare Tips: What is the 7-Step Skincare Routine? Quickshop Gentlemen, what do you think the ideal skincare regime for men looks like? If your skincare essentials still consist of only a facial cleanser and shaving cream then it’s time for a skincare upgrade. An effective skincare routine for men requires more than just a quick 30-second wash with whatever facial cleanser is at hand. A good skin care regimen for men doesn’t have to be complicated, though. Blemish-free, oil-free and youthful skin is just 7 steps away, so read our skincare tips for men to find out how you too can achieve a healthy, clear complexion. Exfoliate Exfoliating skincare products for men don’t often make it to the forefront of the supermarket shelves. However, if exfoliating hasn’t been on your skincare to-do list then now’s the time to add it. Exfoliating doesn’t just clear dead skin cells, it also prevents the likelihood of developing razor burns as it helps to soften skin and remove dead skin layers prior to shaving. As an additional benefit, exfoliating also increases absorption rates of whatever skincare products you apply thanks to it having removed impurities and pore-clogging debris. A good skincare practice would be to exfoliate at least 2 to 3 times per week with a gentle exfoliating cleanser for men such as the Clarinsmen Exfoliating Cleanser. This soap-free cleansing gel helps to reduce the drying effects of hard water while eliminating impurities that cause dullness. Unveil smoother, clearer and evenly-toned skin with every scrub thanks to the Bison Grass extracts infused into its refreshing gel formula. Cleanse Cleansing is one of the most important steps in every skincare regimen regardless of gender. Your skin is exposed to bacteria, dirt and pollution every day which when combined with sebum, builds up on the surface of your skin and clogs your pores. Cleansing helps to prevent breakouts and clogged pores by providing you with a clean canvas for the subsequent skincare products you layer onto your skin. Cleansing should be done twice daily with a mild facial cleanser specially formulated for men’s skin such as our ClarinsMen Active Face Wash which gently detoxes your skin and shields it from whatever the day throws at it. When washing your face, be sure to only use tepid or warm water to avoid damaging your skin’s natural protective barriers. Shave Unless you’ve opted to let your facial hair grow wild and free, shaving is bound to be part of your basic maintenance. However, razor burns, nicks and cuts may become common occurrences when shaving or post-shave if you don’t keep a shaving cream, foam or gel and an aftershave in your skincare arsenal. A good aftershave lotion for men is a must-have. Always use a foaming gel when shaving to provide a smoother, friction-free shave. For a post-shave remedy, try applying a layer of soothing aftershave to reduce irritations and soothe razor burns. Tone Usually done after cleansing, toning helps to further clean your skin before applying any other products. Not only does toning help to cleanse your skin of residual impurities, it also gives it a softer, smoother texture and prepares it for optimal absorption of the other skincare products you’ll be applying over your freshly-cleaned skin. Help restore balance to your skin and ready it for the next step by applying a toner made for men’s skin. Serum Our eyes often don’t get enough attention but it’s hard to nail that confident look when your eyebags are puffier and darker than a panda’s. Eye care is just as important as moisturising your face as the delicate skin beneath your eyes are particularly sensitive. Using eye wrinkle creams, eye contour creams or eye serums such as our ClarinsMen Anti-fatigue Eye Serum helps to mask the signs of exhaustion by re-energising your skin, reducing puffiness and dark circles to leave you feeling and looking rejuvenated. An eye serum delivers a concentrated level of hydration to your eye area to prevent fine lines and wrinkles from forming, thus reducing the early signs of ageing. Moisturise After all that cleansing and purifying, it’s important to restore whatever moisture that might have been lost. Lightweight face moisturisers for men such as our Super Moisture Gel will help deliver a shot of hydration to your skin, all while keeping skin cool and non-greasy, so your skin will remain shine-free. Moisturising delivers soothing nutrients to your skin while creating a barrier to protect it from pollutants. For more anti-ageing action, try our ClarinsMen Revitalising Gel which helps to visibly smooth fine lines, hydrates and mattifies your skin all in one go, thanks to the power of Bison Grass, Goji, Avocado and Oat extracts. Protect (UV) While most men would opt to stop at just the bare bones of a skincare routine, we advise you to add on two often overlooked but crucial steps: anti-ageing products and sunscreen. Signs of ageing become apparent in men starting from the age of 25 onwards, thus it’s essential to delay the onset before it’s too late by using UV protection for your face and other exposed parts of your skin. As sun damage is one of the leading causes of premature ageing, it’s advisable to regularly apply sunscreen with a minimum of SPF30 before you step out of the house. With ClarinsMen UV Plus Anti-Pollution, you can be sure your skin is safe as this sunscreen packs a whopping SPF50, far above the recommended minimum SPF level. 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