10 Reasons to Trust Clarins


No.1 70+ years of expertise

Clarins celebrates seven decades of heritage, innovation and commitment to passing on a more beautiful world.

Right from the very beginning, when Clarins was founded in 1954, our nature-inspired approach to beauty and unique Spa expertise set us apart. Today, we're proud to honor our unique heritage while continuing to look forward to the beauty creations of tomorrow.

Here's to 70 years of beautiful innovation, beautiful sharing, and beautiful engagement.

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No.2 A very French approach to beauty

Since its founding in 1954, Clarins has passed on its passion for beauty from one generation to the next. From the iconic Lip Comfort Oil to the bestselling* Beauty Flash Balm, Clarins has remained synonymous with authentic French beauty, championing women's desire to feel their best, their way.

Inspired by the science of nature and committed to reduce our impact on the planet, Clarins continues to design and produce its products in France and remains faithful to its original philosophy - listening to women to truly understand their needs, and developing natural origin and highly effective skin care products.


No.3 A family affair

Above all, Clarins is the story of a French family. It all began in Paris on March 15, 1954, when Jacques Courtin-Clarins opened his first Clarins Institute with the pioneering belief that well-being and happiness were inextricably linked to beauty⁠—a daring holistic vision that would go on to change the face of French beauty. Today, the Courtin-Clarins family continues to lead the brand with passion and determination, honoring the heritage of one of France's best-loved Maisons while looking resolutely toward the future.

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Jenna Courtin, Clarins Brand Ambassador, Olivier Courtin, Managing Director, Claire Courtin, Virginie Courtin, Managing Director, Christian Courtin, Prisca Courtin, Chairman of the Supervisory Board.

No.4 Powered by plants

At Clarins, we're proud to prioritise natural origin ingredients wherever possible. We use over 250 natural origin plant extracts in our formulas, each carefully selected by our researchers for its effectiveness or sensoriality.  Our commitment to discovering the most powerful plant-based ingredients and developing innovative, luxurious formulas makes Clarins the leading European brand of total skincare.*

*Source: NPD BeautyTrends®, Europe 5 (France, Germany, UK, Italy, Spain), Selective distribution (products sold in Perfumeries and Department Stores), Luxury brands, sales in value (€), over the period January 2022 to December 2022. DISCOVER MORE
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No.5 Responsible sourcing

Clarins is committed to acting to preserve biodiversity, and safeguarding future generations. As part of our commitment to making life more beautiful, we're proud to support local communities, and to purchase our raw materials sustainably, in accordance with fair trade principles.


No.6 Scientifically proven

With one Double Serum sold every 4 seconds in the world*, Clarins has made bold innovation its signature. From pioneering formulas that are constantly being reinvented to best-sellers that stand the test of time, Clarins creates problem-solving products that deliver real results.

*Internal Clarins Sales & data – Worldwide, Double Serum range, 2022

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No.7 Clarins cares

From the beginning, we have always been very conscious of our impact and as we have grown, we have become more and more focused on trying to reduce it. As part of our commitment to making a positive impact we're proud to support local communities, to take action around the world to promote health, well-being for all, and to purchase our raw materials sustainably, in accordance with fair trade principles.


No.8 The Clarins Touch

From our very first Institute, founded in 1954 in Paris, to today’s international network of Clarins Skin Spas, Clarins' approach to skincare goes hand-in-hand with our peerless Spa expertise. Perfectly adapted to our luxurious textures, Clarins' Art of Touch for face and body support the true efficacy of our expert formulas, for a tailormade Spa experience that reveals the best of your authentic beauty.

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No.9 Expert Services

From personalised appointments in store to our live chat consultations with Clarins' Beauty Experts, your tailormade beauty regime is just minutes away. Try out this season's must-have looks with our Virtual Try On Service, discover exclusive tutorials and application tips with our application methods, and schedule automatic delivery of your favourite Clarins products with our Auto-Replenishment Service - and much, much more!

Discover our Online Advantages Discover our Beauty Services

No.10 Made by Clarins, for you

At Clarins, we believe our products are our best beauty ambassadors - and our customers our most important partners. From exclusive previews of our latest collections to our generous rewards scheme and loyalty program, we're proud to put you at the heart of everything we do. Plus, with every order, rediscover your favourite Clarins icons or discover our newest creations with your choice of complimentary samples. What will you discover next?