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We Are Clarins
The partnership between PUR and Clarins was formed following a meeting between two visionaries who are both passionate about nature: Christian Courtin-Clarins and Tristan Lecomte. Seeds of Beauty is one of the projects rolled out by Clarins which aims to preserve biodiversity in cooperation with local communities who will benefit from the projects.
To date, we have planted:
Australia 7 914
Brazil 33 801
Burkina Faso 4 300
Canada 21 027
China (Hebei) 24 672
China (Yunnan) 108 500
Spain 5 334
France 7 341
Peru 10 566
Portugal 2 437
Indonesia 280 537
Japan 2 000
Thailand 213 589
USA 33 169
In order to restore biodiversity in
Southern Thailand by helping Pur
Did you know ?
… home to a very rich flora and fauna and a habitat for many species, some of which are endangered.
… a source of security, livelihood and well-being to coastal communities. Because of its richeness in a vairety of seafood, wood, textile fibers and medecinal plants.
… a shield against the effects of global warming because they are capable of storing a large quantity of atmospheric carbon.
… one of the most productive ecosystem in the world.
Since 2016, Clarins has been providing support for local projects in several regions in the Sumatra Island, Indonesia.
Our goal? To improve and preserve the quality of land, reduce erosion, and increase and diversify the producers' income. A genuinely virtuous circle wherein we are all key players who collaborate with each other:
You, PUR and Clarins.
Maksyarin (36) - wearing brown clothes - and Sulaini (37) - wearing yellow clothes - are two sisters living a few km outside Takengon
The both work in the hectares family’s farm, cultivating coffee, durian, jack fruit, orange and cacao. They normally clean and pick coffee. The farm also has a nursery for coffee plants (showed in the pictures). In here the family grows the plants twice a year for then being distributed to the other farmers of the area. At the moment they have 16.000 4-months old plants (they will be ready in December). Maksyarin has 3 kids and Sulaini 5.
Thanks to PUR, Clarins has been able to provide on-the-ground support for an action model based on 4 criteria:
involves all concerned parties and helps local communities.
projects with multiple impacts and benefits: social, environmental and economic.
projects designed to last for 40 years, integrating long-term management by local communities.
Full traceability, full disclosure and high-quality seeds.
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